There are lots of factors that determine where you rank in Google’s search results but one of the most important ones is page quality. This is measured by the page’s expertise, authoritativeness and trustworthiness, or E-A-T. Let’s delve a little deeper into what this actually means. 
This looks at the creator of the main content and assesses their expertise on the topic in question. Does the creator have the credentials or relevant life experience to be commenting on the topic? Can this easily be found on the website? If the answer is no to both of these, the creator’s expertise may be called into question and therefore cause a lower Google ranking. 
This refers to the creator, the main content and the website and how accepted they are by authorities in the field. This comes when people know the background of you and your business, and you are looked up to in your industry. You may be widely accepted as a good source of information and knowledge. Authoritativeness tends to be built on years of experience but can be fast-tracked by other important figures in your field vouching for you. 
Trust is important in all walks of life and online content is no different. Can the main content, its creator and the website be trusted? Is the main content telling the whole truth? Can the creator be trusted? Does the website appear to be safe? Only when we answer yes to all of these questions, can a website be considered trustworthy. 
Ways to Improve E-A-T 
Include sources and credits for content 
Get client Testimonials on your website 
Write about your experience and qualifications 
Create unique content that stands out 
Regularly update content to be fresh and on trend 
Be transparent with customers 
Consider a comments section on blogs 
Make sure your website has an SSL certificate 
If you’d like to learn more about how our websites can help your business rank higher on search engines, please get in touch. 
For any more advise on anything web related call 087 2413 232, Steve is based in Swords, Dublin so happy to meet up for a chat in person or over zoom. You can also email Steve on or visit the website 
Share this post:

Leave a comment: 

Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings