The importance of having testimonials on your website
Posted on 3rd May 2023 at 11:06
Having testimonials on your website is crucial. Why? Well, for several reasons. Primarily, they provide social proof of your business's quality and credibility from real life people!
What are testimonials? Testimonials are essentially reviews from your customers, and they can help potential new customers make informed decisions about whether or not to choose your business. Here are some reasons why testimonials are important, and you should have them on your website!
Builds trust and credibility.
Testimonials help to build trust with potential new customers. When they see positive feedback from your existing customers, they are more likely to trust that your business is credible and can provide the quality product or service they are looking for. Trusting a product/service you have never seen or tried before can be overwhelming, so when you have testimonials mentioning how much someone loved your service/ product the customer will trust you and your brand more! Think how many times we read reviews on Amazon before choosing to buy!
Provides unique insight into customer experience.
Testimonials offer a unique insight into the experience your customers have had with your business. They can provide specific details about how your product or service helped them, or how your customer service went above and beyond to solve a problem. This can be very persuasive to potential customers who are looking for a business that cares about its customers.
Differentiates your business from competitors.
Testimonials can help to differentiate your business from your competitors. If your customers are raving about your business and the quality of your product or service, it can set you apart from other businesses that are offering similar products or services.
Improves your website's SEO.
Testimonials can also help to improve your website's search engine optimisation (SEO). When you include testimonials on your website, you are adding more relevant content that can help to improve your website's ranking on search engines like Google.
Where can I gather customer testimonials?
You can include reviews on your website using a variety of methods. two popular methods are:
1. Including a typical review section beneath the description of your product or service on your website.
2. Adding trustpilot to your website is step two. Reviews on trustpilot are trusted by all because they can be verified as originating from actual paying/exciting customers.
In conclusion, having testimonials on your website is important because they help to build trust and credibility, provide unique insights into customer experiences, differentiate your business from competitors, and improve your website's SEO. Make sure to include testimonials prominently on your website to make the most of their potential benefits.
Want to add testimonials to your existing It’seeze website? Contact us today!
With an It’seeze website, we’ll take care of the complicated stuff. We’ll always ensure your website looks and feels good and that it ranks highly on search engines. Please get in touch if you’d like the text on your website to be assessed by your local Dublin expert, Steve Taber.
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