How To Make Your Website Profitable

IIf your business doesn’t have a website, you’re probably in the minority. Today, consumers are highly likely to look for a business online, even if they intend to visit in person. This might be because they don’t want to travel and be disappointed with the result, they are looking for recommendations or they want to know more about your business. If you’re a small business, you may be thinking that a website is just another outgoing, but it should be seen as another source of income. Here are three ways to help your website generate more income for your business. 

 

Your website should be well designed, both in terms of looks and efficiency. Even though the famous saying reads ‘don’t judge a book by its cover’, when it comes to websites, users really do judge a book by its cover. It takes a snap decision for a potential customer to decide whether they like the design or not. If it’s a no, that sale has gone, and with 88% of online consumers unlikely to return to a website after a bad experience (source: sweor.com), you can say it’s gone for good. Furthermore, a website doesn’t just have to look good on a computer as over 58% of the population now access websites on a mobile device like a phone or tablet (source: oberlo.co.uk). Our websites take all devices into consideration and offer an experience that is easy on the eye and efficient, no matter how you access it. What’s more, your website is built entirely from scratch to ensure that it is the right feel for you and your business. 

 

One of the biggest reasons somebody might look your business up online is to check your reviews. Online reviews are a quick and easy way of telling if a business is worth your time and money. Excellent reviews can quickly build consumer trust and let you know exactly what people love about you and your business. The better your reviews, the higher you’ll rank in your local SEO as well, meaning even more people can find you easier online. Inviting your customers to leave reviews for your goods or services will help steer traffic away from your competitors. We can build review sections into websites that not only show off your fantastic five-star reviews but invite users to leave their own feedback. This can be through a third-party website such as TrustPilot or your own dedicated page. 

 

Your website content should be favoured by search engines and instil consumers’ trust. This will, in turn, increase your organic traffic (not generated through paid adverts) and people actively searching for your business online. For your content to be deemed ‘high quality’ by both search engines and users, it should be relevant to whenever somebody reads it (evergreen content), long enough for search engines to pick it up but not too long so users become disinterested, include up-to-date information about your business and be useful to the user. 

 

If your website is more of a cost centre than a profit centre, get in touch with Steve Taber, Dublin’s local web design expert, about a FREE health check which is guaranteed to get to the bottom of your website problems.